Germans lead Europe in taking golfing breaks
By Tony Leen
Golfers from Germany and Scandinavia are the most likely to have taken an international golf holiday in the past 12 months, new research has found.
The survey, commissioned by Reed Travel Exhibitions, organisers of the International Golf Travel Market in the Algarve, found that more than 85% of golfers in Scandinavia and Germany had taken a ‘non-domestic’ golf break over the past year, compared to 79% of golfers in UK and Ireland, and 70% in France.
The findings also indicate German golfers tend to stay the longest, averaging 7.5 days for golf breaks, compared to 7.2 for French golfers, 5.8 for Scandinavians and 5.7 for British and Irish golfers.
The research focusing on Europe’s four largest golf markets — UK and Ireland, Scandinavia, Germany and France — confirms golfers’ tendency to travel in groups. Nearly three-quarters of survey respondents said they travelled in a group of two to eight people. British and Irish and Scandinavian golfers travel in the largest groups, the survey found, with the number of golfers per group averaging seven, compared to five in France and Germany.
Commenting on the findings, IGTM exhibition manager Peter Grimster said: “The survey sheds a fascinating light on the behaviour of golfers from Europe’s largest golf markets.
“While it is well known that UK and Ireland has the largest number of golfers in Europe, the propensity for German golfers to take international golf breaks, and their tendency to stay for more than a week, makes Germany an important target market for golf travel destinations.
“The research also underlines the significance of golfing groups, especially from the UK and Ireland, and Scandinavia, and destinations need to consider how they position themselves to accommodate these groups, the packages available and how their offering is communicated.”
Cumulatively, the most popular golf travel destination for European golfers is Spain. However, Portugal was the second most popular destination for UK and Irish golfers.
International Association of Golf Tour operators annual awards for 2013:
Golf resort (Europe) — Terre Blanche Hotel and Golf Resort, France; Golf resort (North America) — Sawgrass Marriott Golf Resort & Spa, Florida; Golf Resort (rest of world) — Mazagan Beach & Golf Resort, Morocco; Undiscovered golf destination — Region of Veneto, Italy; Best destination (Asia and Australasia) — Vietnam; Destination (Latin America-Caribbean) — Dominican Republic; Destination (North America) — Monterey CC; Destination (Europe) — Gran Canaria; Golf Tourism supplier — Onyria Golf Resorts, Algarve.
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