Brendan O'Brien - Columnist - IRISH EXAMINER

BRENDAN O'BRIEN: TG4 shows how to get ahead in advertising game

There have been all sorts of gloomy predictions about the fate of the advertising industry in a modern world where nobody can be bothered sitting through a 30-second ad on a smart phone or tablet, never mind the five interminable minutes it takes for a TV break.

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BRENDAN O'BRIEN: Take it from Joique Bell - ‘It’s not working hardest, it’s working smartest’

Joique Bell’s arms stretch behind his head as if pulled by an individual rope.

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BRENDAN O'BRIEN: Pack down for long hard rugby road ahead

SO, how was your summer?

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BRENDAN O'BRIEN: Amateur dramatics or not, testing is here to stay

As sure as night follows day, you knew it was coming, writes Brendan O’Brien

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BRENDAN O'BRIEN: European Games in Baku promises to be a step into the unknown

You’ve gotta love June: it’s always been a month to savour for those sports fiends among us equally blessed and cursed with a varied palate.

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BRENDAN O'BRIEN: Irish Open: Sprinkled with stardust, Danny Willett makes his own magic

Rory McIlroy’s injection of golfing Hollywood into the Irish Open was manifestly evident approaching 8am yesterday, as elements of the game’s royalty limbered up to unleash their opening shots of the 2015 renewal.

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BRENDAN O'BRIEN: Time to grasp nettle of Dubs’ Croker residency

“Parents are less likely to pack the kids into the car or onto the train to see their lot mauled in Croke Park, but a big game ‘down the road’ would get a greater footfall from the regions" writes Brendan O’Brien

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BRENDAN O'BRIEN: Observe the sons of Ulster marching towards the silver

The numbers of people visiting Northern Ireland has mushroomed in the years since ‘The Troubles’ was still a phrase that merited common usage on this island. 

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