Trend of the week: Denim 2.0

Get ready for the next generation of denim, says Annmarie O'Connor.


The denim landscape is looking a whole lot brighter. While last spring saw a veritable revolution with a new lexicon of styles, this season builds on the accepted new normal.

Asymmetric silhouettes, vintage cuts and raw edging continue to mark their territory with customisation and wider legs all having a moment.

Rumour has it that low-rise hipsters are due to experience a revival but, in the meantime, expect a more egalitarian fit and flair mantra all round.



Hacked hems and discrete distressing are dominating denim details. Don’t be afraid to do a DIY job with a fabric scissors at home.


Gamine girls, rejoice! Pleats and ruffles add feminine flair to this season’s stiff vintage twill fabric.


Toy with double denim by pairing pristine cuts in contrasting colourways. Try crisp white jeans and a grey denim shirt with simple sandals.


Embroidery gives denim a folkster edge especially when paired with andro-hippie ruffle tops or 70s inspired Acne clogs.

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