Grooming is on the up and men are cleaning up their act

MOST dads have all the ties, tools and gadgets known to man, so why not extend his grooming repertoire instead.

Male grooming is on the up, with sales of hairstyling products currently booming, thanks to Baz Luhrmann’s The Great Gatsby.

Inspired by the dapper 1920s look and Leonardo DiCaprio’s slicked-back hair, some pharmacies are reporting sales of men’s hair pomade, wax and gel doubling since the film’s release.

If you think your dad isn’t prone to a preen in the mirror, think again. Almost two thirds of men (62%) admit to moisturising behind the bathroom door, according to a recent survey.

It seems the rise of the metrosexual man shows no signs of slowing. Gone are the days of the grizzled construction worker, with dirt under his nails and a thick mane of hair on his back. Now it’s all about tanned, hairless skin with a shining, healthy head of hair.

Keep your dad looking in tip-top condition with these grooming gifts.

MR METROSEXUAL

David Beckham may have retired from football but his legacy lives on in the grooming world.

From ever-changing snazzy haircuts to facial hair topiary, if your dad fancies himself as a Beckham babe, kit him out with a Natio three-step kit, with a face wash, moisturiser and shave gel, €19.06, (Debenhams).

If he has a penchant for designer labels, indulge his luxury tastes and show him his true worth with Dolce & Gabbana’s The One For Men EDT 150ml Special Edition giant bottle, €97 (Debenhams).

If your dad’s the jet-setting type, his grooming regime needn’t suffer. He can achieve invigorated skin and velvety smooth shaves on the move with Nuxe Men’s Survival Kit, €11.50 (Marks & Spencer).

MR TRADITIONALIST

You can’t teach an old dog (sorry, dad!) new tricks. If he prefers a classic foamy shave to new-fangled stubble trimmers then treat him to the old-school style of grooming.

I Coloniali Delicate Shaving Cream, €16, is soap-free and ideal for sensitive skin (Marks and Spencer). For luxury lathering, try Men-U shaving brush and stand, €14 (Boots).

Post-shaving, he can pat on Givenchy’s Gentlemen Only scent, a new fragrance that revisits the rich heritage of the brand. Available in EDT or aftershave lotion, from €58.50.

MR LOW MAINTENANCE

For dads who like to wash and go, opt for practical, multi-tasking products that save valuable minutes in the bathroom, allowing them more time for their hobbies.

Get his engines revving in the morning with special edition Sure for Men range. These products have a pong that’s anything but the pits, and he can pretend he’s Jensen Button in the fast lane, from €2.49 (Boots).

If he’s a keen gym bunny, Molton Brown’s Sport range will score him a winning routine, especially the 4-in-1 Sportswash for body, face, hair and shave, €19, or Men’s Grooming Set Hamper, from €59. (www.moltonbrown.eu).

And forget the garden hedges, Dad can do some vital body hair strimming with Wahl Nation’s all-in-one grooming kit, €18.79 (Argos).

MR CAN’T-BE-BOTHERED

If your dad’s the type who sees soap and water as a punishment, you might need to be a little more inventive with your grooming options.

Mr Lazy Lazy’s Man’s Grooming kit, is a fun soap and shower gel set from Baylis & Harding, €9.50 (Debenhams).

If he’s a total stranger to grooming products, spell it out with Scaramouche & Fandango’s body products which feature shampoo, conditioner and body wash alphabetised in bold letters, from €11.32 (www.groomu).

If all else fails, give his motor a lift with Rituals’ range of Life is a Journey car perfumes. Choose from clary sage, eucalyptus, sandalwood or cherry blossom, €8.76 each (www.rituals.com).

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