Ryanair holidays set for takeoff

Love it or hate it, Ryanair has changed the landscape of air travel and now it has turned its hand to transforming the holiday experience for its passengers once they touch down.

“Consumers have been paying too much for package holidays for years and more and more want to put their own packages together themselves,” said the airline’s chief marketing officer, Kenny Jacobs.

The airline said it intends to try and undercut package holiday firms by re-investing its commissions to drive volumes. After teaming up with Spanish-based tour operator Logitravel and accommodation provider World2Meet, Ryanair says it will offer customers a choice of more than 330,000 three-, four-, and five-star hotels throughout the Mediterranean and European cities.

Mr Jacobs claimed Ryanair was becoming the “Amazon of air travel”, given the launch of the package-holiday venture, following on from Ryanair Car Hire and Ryanair Rooms.

“Ryanair Holidays — which has now launched in Britain, Ireland, and Germany, with other markets to follow in 2017 — will offer full consumer protection and is fully ATOL bonded and insured,” Mr Jacobs told a press conference in London. “If you’re looking at a package holiday on Ryanair Holidays, you will see that, typically, our customers will save at least £40 (€47) on every single seat that they’re booking.

“If you take those flight savings that you make versus any other airline and apply those to a package holiday, a mum, dad, and two kids will save at least 10% on a package holiday.”

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