Cold buffet is not a dinner: Ad watchdog

It’s official: A cold turkey buffet does not constitute dinner, at least according to the country’s advertising watchdog.

The Advertising Standards Authority of Ireland (ASAI) has upheld a complaint against the Ballymaloe House Grain Store after the Cork venue advertised a €150pp sharing early dinner, show, and B&B deal.

The complainant booked the deal for her parents at a cost of €300. According to the ASAI’s latest complaints bulletin: “She was disappointed to learn that dinner consisted of a cold buffet which included cold turkey, ham and roast beef followed by dessert. She considered that a cold buffet did not constitute dinner, she felt that her parents had not received what she had paid for and therefore the advertising had been misleading.”

Ballymaloe replied that it had been “serving a buffet dinner for almost 50 years in Ballymaloe on Sundays and this meal had always been described as ‘dinner’.”

However, the ASAI’s complaints committee “considered that if an element of the ‘dinner’ con-sisted of a buffet-style serving, this should be clear in the advertising”.

Two complaints against Lidl advertisements were upheld, one for Ladies’ Toning Shoes and another for a LED bulb with effective wattage of 71W, while a complaint about a radio ad for a Renault Van which mentioned the word “cowboy” in the context of older vehicles was also upheld, with the committee “of the opinion that characterising tradesmen/contractors driving older vans as cowboys could imply a level of dishonesty and that this was likely to mislead”.

Another complaint upheld related to a 123.ie advert for home insurance which referenced a semi-detached home in Johnstown, Waterford City, four years old. The complainant noted that “there was no four-year-old semi-detached house in Johnstown nor was there any mention of this property in the 2011 census”.

A complaint against the company behind Walkers Crisps by Tayto was also upheld thanks to questions over Walkers’ use of the terms “unbeatable” and “unbeaten” in an advert.

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