Coca Cola give bottles an Irish twist

It’s now Coke with an Irish twist as Coca-Cola has replaced its iconic white lettered logo with some of Ireland’s most popular names.

Aoife, Cathal, Gráinne, Áine, and Eimear are among the 150 names that will feature on limited edition Coca-Cola bottles now available in retail outlets throughout the country.

The names were chosen using information from the CSO and the Northern Ireland Statistics and Research Agency.

The personalised bottles will appear on individual Coca-Cola, Diet Coke, and Coke Zero 500ml bottles.

People can also create their own virtual can and share it with family and friends at shareacoke.ie.

The personalised bottles were first launched in Australia about a year ago.

And last month Coca-Cola bottles with names ranging from Aaron to Zoe were stacked on shelves throughout Britain.

Coca-Cola senior brand manager, Aoife Nagle, said it was the first time in the company’s long history that they had replaced the iconic Coca-Cola script on the pack.

“We hope the entire country has fun finding the names of their friends or loved ones on our products and taking the time to share a Coke with them,” she said.

Larger bottles and multi packs will not have names but will carry messages encouraging shoppers to share a Coke with family and friends.

Coca-Cola has claimed that the personalised campaign in Australia led to a 4% sales uplift.

The campaign also stirred up social media activity as consumers shared news of finding their name on the bottles.

Share a Coke products will be available in Ireland until the end of August.


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