Almost all adults in Ireland own a mobile

Mobile phones are the most commonly used telecommunications service in Ireland with almost every adult in the country (97%) possessing one.

In contrast, landline use has fallen to 69%, a study shows.

At 95% of those surveyed, TV ownership still outranks the 75% of those who use laptops while smart phone ownership stands at 54%.

According to the poll commissioned by the Commission for Communications Regulation (ComReg), household access to broadband now stands at 78% which includes respondents who receive broadband over mobile devices (excluding smart phones).

The RedC poll was commissioned by ComReg to undertake a survey of the information and communications technology needs of retail consumers.

The Consumer ICT survey for 2013 examines access and satisfaction with household telecommunications.

It shows that 33% of those with broadband use the technology to make video calls. More than half of those surveyed (53%) use Sky as a TV service; 29% use UPC; and 9% use Saorview.

Consumers ranked cost and service-quality as the most important factors when using a telecommunications service.

However, 50% of those surveyed are unaware of the broadband speed they are receiving. Satisfaction with landline and mobile phone services were almost identical, at 77% and 76% respectively.

Satisfaction with mobile broadband service is considerably lower than among fixed or any other telecommunications service.

According to the survey, network operators need to improve network coverage and reliability along with speed of service.

More than half of respondents said they took a bundle of telecommunications services from their telecoms supplier while 65% of residents in urban areas opted for a bundle of services. A combination of landline and fixed broadband is the most popular bundle.

Commissioner Kevin O’Brien said: “The survey reveals that Irish consumers are clearly looking for value for money when choosing a telecommunications service. Household broadband access is now relatively high at 78% and it is evident that a majority of people regard broadband as a key part of their working, social or educational lives. The survey shows that speed of service is ranked highly by consumers when choosing a service.

“ComReg will launch later this year an online facility for measuring and publishing broadband speeds across a range of platforms as experienced by consumers.

“This initiative will provide greater clarity to consumers in relation to the real broadband speeds received.”


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