Watch this inspirational Kiss Cam montage that proves 'Love has no labels'

The American Ad Council teamed up with NFL to create an inspirational piece of footage centred around the staple tradition at American sports games of the Kiss Cam.

With footage taken at the Pro Bowl in Orlando the organisation used the Kiss Cam to look unbiasedly into the crowd and pick people at random.

According to the Ad Council the effort was to “put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships – across race, religion, gender, sexuality, ability and age.

It is a powerful piece that hits home the message that ‘Love has no labels.’

Take a look.

Email Updates

Receive our lunchtime briefing straight to your inbox

More in this Section

We’ve picked the best travel-based downloads to watch or listen to depending on your journey time

The Moon was throwing shade in more ways than one on Twitter

America shows off photos and footage of first total eclipse of the Sun seen there in 99 years

This post-fight speech is like none you’ve ever heard before


Today's Stories

Rents soar on back of housing shortage

County Hall may mount legal challenge to Mackinnon

No confirmed sightings of Satchwell since disappearance

Councillors fear losing money-generating areas

Lifestyle

Scoring a goal for the homeless

Making Cents: It’s barking mad not to consider your pet costs

From Russia with love (of dancing)

The Islands of Ireland: Knight to remember on Clare Island

More From The Irish Examiner