Looking for some body positive inspiration to cheer up a gloomy Tuesday?
Well, look no further, because Gabi Fresh has just been unveiled as the star of a new plus size lingerie collaboration with a series of stunning campaign shots.
The American fashion blogger has partnered with British brand Playful Promises to design the seductive collection, which includes bras with harness detailing, high-waisted briefs and fishnet fabric, as well as black satin pyjamas, all in sizes eight to 24.
In 2012, UK size 22 Gabi (whose real name is Gabi Gregg) went well and truly viral when she posted photos of herself in a bikini with the hashtag #fatkini and encouraged others not to “let body shame keep you from having a good time”.
The hashtag became an inspiration to women around the world and the 31-year-old has since designed plus size swimwear and clothing ranges – garnered more than half a million Instagram followers.
“As a plus size woman with a 38FF bust, finding stylish, supportive and sexy lingerie options has always been an issue for me,” Gabi says of the new collection. “So often people my size are left with boring beige options, and I’m honoured to help change that.”
“Body positivity is a core part of my belief system and brand, and designing lingerie that makes women feel good in their skin is a natural progression for me after doing the same with my swimwear collections.”
The Gabi Fresh collection for Playful Promises launches on September 20 at midday on www.playfulpromises.com.