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  • LIFESTYLE
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Losses of €2.6m at Dublin-based eBay subsidiary SEIL

A Dublin-based subsidiary of online auction giant eBay recorded a loss of €2.6m last year in spite of revenues rising by 2% to €54.7m.

Accounts just filed with the Companies Office show that Shopping Epinions International Ltd recorded the loss of €2.6m in the 12 months to the end of Dec 2011 after recording a loss of €2.7m in 2010.

Revenues last year increased from €53.4m to €54.7m.

According to the directors’ report, “2011 has seen the continuation of the focus on adding more merchants to the sites in the four countries in which the company operates”.

“As a result, there has been a strong year-on-year increase in merchant revenue. Sponsor revenue has declined year-on-year as a result of changes to Google’s algorithm during the year.

“Advertising revenue saw a large decrease in 2011 as SEIL shifted focus to the distributed commerce model of publishing merchant ads on other publishers’ sites.”

The firm’s principal activity is that of a consumer review platform and a source for consumer insight, unbiased advice, in- depth product evaluations and personalised recommendations

The directors’ report said in Jan 2012, management decided that the business, including assets and liabilities, would be transferred to Shopping.com, a related party. The report states: “As a result, these financial statements have been prepared on a break-up basis rather than a going concern basis.”

In a significant event since year end, the report confirmed that on Feb 17, 2012, the company issued one share of stock to eBay in exchange for $54m (€42.8m) in cash.

The firm recorded a loss last year in spite of an increase in revenues after administrative expenses increased by 25% from €8.8m to €11m. Accumulated losses stood at €49.9m at the end of Dec 2011. The firm had a net deficit of €24.9m. Cash increased from €6.5m to €19m. Home

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