Cloudy with patchy rain and sunny intervals

Find a...

Date Job Car Home















‘Irish Examiner’ bucks trend to maintain 169,000 readers

The Irish Examiner has maintained its readership at 169,000 readers — bucking the trend in the Irish broadsheet market — with the Irish Independent losing 7% of readers and The Irish Times down 11%.

And the Joint National Readership Survey (JNRS) 2011/12, released today, shows one-in-five readers spend over six hours per week reading newspapers.

The Irish Examiner continues to dominate the Munster market.

Almost one-in-three readers of all daily newspapers read the publication, matching the combined readership of The Irish Times and Irish Independent in the province.

The Irish Examiner also added 7,000 farming readers.

The JNRS figures demonstrate that a large number of people often read newspapers.

Almost eight-out-of-10 adults (79.8%) are now regular newspaper readers. Six out of 10 read a Sunday newspaper regularly and one-in-two adults read a newspaper daily.

Frank Cullen of the National Newspapers of Ireland, said the survey found newspaper readership among young people is also impressive. Almost three-quarters (73.6%) of 19-24 year olds regularly read a print title.

The survey found 69.4% of 15-18 year olds and 70.5% of 25-34 year olds also regularly read a title.

“As an industry I would say we are encouraged but not surprised by the findings of the latest JNRS. Newspapers invest more in journalism than any other medium so it’s natural that more people come to us when they are looking for high quality, original news content. The figures also suggest that people who take the trouble to buy newspapers take the time to read them.

“Our readers tend to spend quality time with their newspapers; they are relaxed, receptive and much more likely to absorb information, which is hugely important from an advertiser’s point of view,” he added.

The report had further good news for publishers, with “no evidence” of people switching from print to online newspapers in the past year, according to consultants Millward Brown Lansdowne which conducted the survey.

© Irish Examiner Ltd. All rights reserved

Home

More from the Irish Examiner