A strange coincidence means that Pizza Hut advert has legitimately returned to haunt Gareth Southgate again

For many of a certain generation, seeing Gareth Southgate being appointed as England manager means just one thing – the bloke from the Pizza Hut advert just got appointed England manager.

England manager and… pizza spokesman? (Gareth Copley/PA)
By a twist of fate as cruel as it is hilarious, the ghost of Southgate’s jaunt into the world of pizza marketing has risen again – as it turns out Pizza Hut was holding its annual conference at the same venue the FA was puzzling over whether to appoint the 46-year-old.

Coincidence? (Phil Barnett/PA)
The news might be seen as too much of a coincidence for those who remember the advert.

After his famous penalty miss which knocked England out of the 1996 European Football Tournament, Southgate tried to bounce back by tackling the issue head on quite literally – by appearing in a Pizza Hut advert with a bag on his head.

Mocked by fellow England penalty-missers Chris Waddle and Stuart Pearce, Southgate is eventually brought around by eating the pizza.

The ad has already been referenced endlessly on Twitter, for example after England’s late collapse against Spain earlier this month.

The revival of the ad is, of course, great news for Pizza Hut.

But probably not for Southgate…

Email Updates

Receive our lunchtime briefing straight to your inbox

More in this Section

Ajax are hoping for more European Kluivert heroics based on this video

Man United loanee suspended after inflamed tattoo rules him out of final

‘We won't be broken by terror. They can never, ever beat Manchester,’ say United fans

Huge majority of Irish players against proposed Six Nations changes


Today's Stories

Luke Meade living Cork dream since Jimmy Barry-Murphy’s call-up from school

It’s all about how we handle the final pressure, reckons Rassie Erasmus

Manchester United hope ‘missing piece of silverware’ saves season

Kevin Durant and Golden State Warriors focus on their final task

Lifestyle

Lorraine Kelly never felt better as she heads for 60

LauraLynn provide numerous services to families and support that is 'absolutely fantastic'

Making Cents: Why we need to eliminate waste from food budgets

Exploring synaesthesia - see sounds, taste colours, smell words

More From The Irish Examiner