Welfare cheats campaign ’was a mistake’

The head of the Department of Social Protection has admitted their €163,000 welfare cheats campaign was a mistake.

Adverts saying "Welfare cheats cheat us all" were put on the sides of buses and across media outlets.

The issue was raised by Deputy David David Cullinane today.

Secretary General of the Department of Social Protection John McKeon admitted it was the wrong way to approach the issue.

"Putting the word ’cheat’ beside the word ’welfare’... I think we’ve learned from that. In retrospect I believe it was a mistake," he said

"I think, to be fair, at the time you take the best advice from professional advisors in advertising and marketing and communications companies. You take their advice and you run with it."

More in this Section

Government plans to extend GP visit cards for carers criticised by both sides

Look out in armed raid later stopped for drink driving and caught ’green-blue handed’

Latest: Father-of-15 charged in relation to Parslickstown feud shooting granted bail

Councillors vote to revoke award from Aung San Suu Kyi


Join the conversation - comment here

House rules for comments - FAQ


Today's Stories

Government ‘using Trump tactics to downplay the homeless crisis’

It wasn’t me, I was in UK, says man arrested in hotel

Home prices to keep rising for up to 7 years as supply drives market

No sale: Michael Flatley’s Castlehyde mansion off open market


Meghan Markle’s sparkle sets the stage for must-have fashion items

Not buying Irish at Christmas costs us dearly

GameTech: B-listers offer plenty of gameplay

Judi Dench branching out into her other passion

More From The Irish Examiner