Welfare cheats campaign ’was a mistake’

The head of the Department of Social Protection has admitted their €163,000 welfare cheats campaign was a mistake.

Adverts saying "Welfare cheats cheat us all" were put on the sides of buses and across media outlets.

The issue was raised by Deputy David David Cullinane today.

Secretary General of the Department of Social Protection John McKeon admitted it was the wrong way to approach the issue.

"Putting the word ’cheat’ beside the word ’welfare’... I think we’ve learned from that. In retrospect I believe it was a mistake," he said

"I think, to be fair, at the time you take the best advice from professional advisors in advertising and marketing and communications companies. You take their advice and you run with it."


More in this Section

Man, 48, charged in relation to Blanchardstown shooting; will appear in court later this afternoon

Man who developed fibromyalgia after car was struck head on awarded €2m in High Court

Mulhuddart man sentenced to eight years in prison apologises to family of stab victim

Neighbour fined for car-park assault during row over apartment noise


 

Join the conversation - comment here

House rules for comments - FAQ

 

Today's Stories

Quarter of early years staff short on references

Man accused of stealing paninis opts for jury trial

€10m works to rectify dangerous bends on Kerry road

RSA honours man left paralysed after traffic collision 11 years ago for road safety work

Lifestyle

Timing is everything as The Frank and Walters revisit 'Grand Parade'

A question of taste: Eileen O'Shea

Eoghan O'Sullivan's picks his highlights of 2017

Learning Points: The ghost of Christmas past is always nostalgia

More From The Irish Examiner