Google to introduce new tools after complaints over ads next to extremist content

Google has said it is introducing new tools after some companies withdrew ads because they appeared alongside extremist content.

The company's chief business officer said it was taking a tougher stance on hateful, offensive and derogatory content.

He said he knew advertisers did not want their ads "next to content that doesn't align with their values".

The firm is hiring more staff and overhauling policies.

Google's Matt Brittin told a conference earlier yesterday that "I want to start by saying sorry" and that the company must "take responsibility" over the issue which saw tax-payer funded UK-government adverts appear alongside extremist material on YouTube.

Chair of the UK's Home Affairs Select Committee Yvette Cooper said in response that Google still has questions to answer over the incident.

"They are right to apologise for failing to stop extremists making profits from hatred, and for making profits themselves from advertising on these videos," she said.

Email Updates

Receive our lunchtime briefing straight to your inbox

More in this Section

Mario Draghi welcomes Government's plans to sell part of AIB stake

Cork Airport unveils new food offerings for travellers

Bus Éireann board approves new budget and business plan

Airport passenger numbers up across the board but down slightly in Shannon and Cork


Today's Stories

Cork's Radisson Blu general manager chats about recent 'best in western Europe' win

Start-ups take the lead in growing pet care business

Exporters to Britain brace for further political hit to sterling

The only way is up for home property tax bills

Lifestyle

Runner of the week: Pádraigín Riggs

5 things to do this week

There's a new Irish star in town and nine other things we learned in Cannes

Meet the man behind The Brendan Voyage

More From The Irish Examiner