Lennon advert stirs up fans

Saturday, March 06, 2010

A NEW Citroen commercial features old footage of John Lennon, and now Beatles fans are wondering whether Yoko Ono made the right decision in allowing the French car company to use her late husband’s image.

In the ad for Citroen’s new "anti-retro" DS-3 model, Lennon is shown criticising people who rehash the past. "Once a thing’s been done it’s been done, so while this nostalgia, I mean for the ‘60s and ‘70s, you know, looking backwards for inspiration, copying the past – how’s that rock ‘n’ roll?" he says.

Lennon’s son Sean on his Twitter page said: "(Our) intention was not financial, (it) was simply wanting to keep him out there in the world."

This story appeared in the printed version of the Irish Examiner Saturday, March 06, 2010